Considerable Common Sense No. 7

Considerable Common Sense

Deciding decisively – Part One

In recent months, I have embarked on some fascinating discussions about how we make decisions and possible reasons for why we do not.

When considering the matter in the context of commerce and business, it seems that most, if not all, of the business people with whom I have the privilege of engaging, have a recognisable track record of making decisions. I have begun to wonder how many “decisions” we make by NOT deciding.

I freely admit that when we don’t know enough to make a decision, then there is hesitation and matters over-take us and the decision “is made for us”. When that’s happened to me, I have always felt uncomfortable, even if things turned out well. Currency fluctuations, regulatory changes, strikes, wars and extremes of weather have been some of the matters that have affected me in this way. These are all beyond my control.

However, I have also felt uncomfortable when I realised that I had not thought clearly enough to avoid my business decisions depending critically upon any one of these unmanageable factors. So having recognised that there are “unknowable unknowns”, we still need to understand that our indecision creates opportunities for our decisions to be made for us by manageable factors such as:

• Our competitors
• Our suppliers
• Our lack of skills
• Our ineffective research
• Our emotions.

I wonder if it would be useful for you to have a conversation with us to unpack how you can be enabled to manage these factors better. It is so difficult to do alone. We at OpenCircle are trained, experienced and equipped to have such discussions with you. You need to decide to do so – it would make considerable common sense.

Pip Masterson

Pip Masterson


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